I created the brand identity with the professionals which from the EESE Paris for un project hypothetical which is the fashion and lifestyle brand - Holly Golightly.
Holly Golightly offer its customers the ultimate shopping experience through innovation and the combination of different categories and industries, and championing each customer’s unique beauty and style to stardom.
They believe every human being is a unique and extraordinary blend of history, experiences and personality. they want to enhance this uniqueness by offering our guests the ultimate experience where they can taste a curated selection of clothes, objects, furniture, music and cocktails.
Commercial - Fashion
Holly Golightly, Paris
Juin, 2019
The design solution
This modern and colourful identity is made to appeal to the customers with self-pursuit of lifestyle. The logotype and symbol is a simplification, it keep be timeless and sophisticated. It emphasise the word ‘GO’ in ‘Golightly’, and ‘lightly’ in pointillism. It reflect the temperament of music and cocktails parties.
The strong colour combinations ( Bordeaux, Tiffany blue, Provence ) to accommodate both masculine and feminine aesthetics and colours. It create a fun and luxurious atmosphere.
